Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” -Steve Jobs
When steve said these words he had no clue what effect this will have on his next generation. “Remembering that i’ll be dead soon” always solved every question for me in my short life.
This all started with simple internet browsing back in 2005 and landing down on the commencement speech by Steve jobs. I little knew about steve jobs back then or the effect he had over the world. I knew he was “Father of modern computer” and that was enough to respect this awesome guy. As soon as i heard the commencement speech it made me so excited that for next few months i was seen running around sharing this video with everyone i can catch, i even got my teachers to share this video in classes. I hope few got the essence of the learning Jobs was sharing.
To me his death was a shocker, i wanted him to live long and give more to the society. Not in terms of products, but definitely in term of innovation and perspective.
Here’s the video which helped me all along and will always with me as a guidance.
What comes after the rise? The fall and that what will define 2011 social media market.
Please note I am not predicting the way brands may move on social media, but the challenges that Indian social media industry might face and the way it shall shape up in 2011 . This might not be in the interest of several social media experts, but will definitely excite people who are working hard to create big social media stories in India.
#1: Some brands will move from Social Media Marketing to Social CRM mode. Tools are already in place, brands have already accepted the presence of angry consumers on social media. However, brands are yet not ready to integrate SCRM process internally in every department. It will take some real muscle power from some big names to get big SCRM stories out.
#2: We have seen a lot of small medium sized social media startups dying out last year. Among which some where very promising and understood the internet/social media very well. Performance didn’t burned them up, but a hirearchy of Client –> Media Planning agency –> Social media agency did. We will see brands settling for either a independent social media agency or a big Media planning agency to take care of their social media activities. The three level hierarchy outsourcing model will die to the end of 2011 as brands come out from a campaign approach vendor model.
#3: We will see a premium and non-premium segmentation of the market. While some agencies will take a volume approach to there business for small sized clients to thrive and scale there business, others will work with a few clients at a premium cost. People who see 2011 as the time when the pricing becomes stable in the industry, will be highly dissapointed.
#4: Measurement and ROI talks will become fierce, brand managers shall live in a hope that the measurement methods for social media shall give them a window through which they can relate traditional campaign goals on social media. Social media mavens like it or not, fans/followers count is still a measurement for most of the brand managers in the industry and this is not going to change very soon.
#5: We shall see the dust settling down and self-proclaimed social media gurus fading away. We have seen it happening with internet startups/ FOSS domain and social media shall follow the same path. It’s business my dear friends at the end of day .
Would love to hear your views. All agreements and criticism are welcomed.
We all have great rush in life !, Especially the entreprenuer life is quite demanding.
Lately i found really hard to track my friends timeline , What they are doing ?, Were are they ?, What they are doing ? ( I have a huge list of friends , though) . Continue Reading »
“There is no better time than right now to be happy.Happiness is a journey, not a destination.So work like you don’t need money.Love like you’ve never been hurt, and, Dance like no one’s watching…” Continue Reading »
India posing as a knowledge hub is having worlds one of the largest youth population. Using this massive population effectively to achieve maximum growth is a mammoth task before indian government and market players. Continue Reading »
Nearly everyone is one or other blindfolded brand follower , The Brand followers always have a feel of trust for their respective brands whom they preach.
This preaching can be explained through Emotional science . Everyone feels before they think. Practical, rational thinking comes after the initial emotional reaction towards a product , service or event. Sometime the initial emotional reaction is so strong that it become nearly impossible to break that first reaction.
Sole aim of all human being in the end is to find happiness .Which we all define it in different ways, some with money , some with love, some with achievement .
Finding what you want to do , I.e What is one thing that you will want die doing. Is a ultimate recipe of achieving ultimate happiness. Many people in the world claim to “Know” what they are passionate about, But none realize that even knowing that you may want to do is not knowing your passion.
Finding passion is a journey rather than a decision. We can`t find a passion just by saying “Oh this is good and brings a lot of money, this is my passion”
Passion is defined by the ultimate love to the matter of subject we explore each day. The work, the culture , the environment.
‘You’ve got to find what you love. And that is as true for your work as it is for your lovers’ . This words in 2005 came at a very right time for me and helpmed me right through my career, Hope they enlighten your entreprenuerial journey too.
Every Entrepreneur has a story to tell, Experience to pass on the younger generation. We all make so many mistakes in our early startups and wish that the coming younger generation of Entrepreneur don’t repeat same mistakes. Continue Reading »
Open source , FOSS , Free open software are all in buzz words current recession days and lot of startups are talking of adopting open source as a business model.
However there is a small problem, Open source is not a Business model (Open source is a development methodology).
Many would not understand what I meant here by development methodology, So let me put some more light on terminology , Development here signifies development , modification of software by IT developers . This could be making software codebase, modules, plugins etc.
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